In general, there are several kinds of patterns are applied to the merchant (owner of the products) so that the affiliates can make money from affiliate programs that follow.

• Pay per sale: the visitors buying products / services offered by the affiliate.
• Pay per lead: visitors fill out online form.
• Pay per action: the visitors downloading, install, or use a product / service.
• Pay per click: the visitors simply click a link and visit the merchant’s Website.

Want to know more details? buy me a beer … hahahaa .. nope .. just kidding .. this is more complete explanation:

1. Pay Per Sale (PPS)
This pattern is the most widely used by the affiliate program on the Internet. Once a visitor who came to the merchant Website through your link and make a purchase, then you get a commission.

the provision of a commission that uses percentages, but there is also a set commission with a certain nominal amount. For the percentage use patterns, usually used by the retail merchant business (retail). While that provides a flat commission of a certain nominal amount usually used merchant, for example web hosting, online dating, and others.

If you are asked which pattern better, I think is a set percentage based commission. Because it is more profitable both parties, both merchant and affiliate. Merchant just enough to pay a commission for each sale. With the lure of big commissions, the merchant can inflames passion to promote affiliate. In contrast, for the affiliate is likely to plow more money from commissions that reach. Moreover, if visitors like to buy a product, then the affiliate would also make a profit by getting a larger commission.

2. Pay Per Lead (PPL)
This pattern is widely used primarily intended to increase merchant promotions. Usually this means commonly used by the merchant in insurance or a mortgage. In this pattern, affiliates earn commissions every visitor fill out a form online at the merchant’s website.

But there was to know, the merchant will only pay the affiliate for valid data written by visitors. So if the data are less valid or even incomplete as there was no phone number and email address, then the merchant will not pay affiliates.

But in general, this pattern when viewed from the conversion rate, certainly better than the pattern of PPS. Because visitors do not need to buy anything. They simply fill out the form alone. Of course for the affiliate’s easier to find visitors who want to fill out a form instead of buying the product. But also needs to be understood even if the commission does not usually last for PPS pattern.

3. Pay Per Action (PPA)
In this pattern, the merchant gives the affiliate a commission every time visitors who download, install, or use the product / service merchants. This pattern is usually used by merchants from the software company or web service companies. Expectations merchant, with its products used a lot of people will make the company become the market leader.

4. Pay Per Click (PPC)
In this pattern, given affiliate commission every time an user clicks on its link. Unfortunately, this pattern is now no longer in use in the world of affiliate program.

The reason so many false clicks that make merchant losers. For example clicking the affiliate links his own. Or can with the help of software that automatically clicks the link. Therefore, this pattern is no longer used in the affiliate program. But for the advertising networks like Adsense PPC pattern is still used.

Yes that’s quick flow patterns of money that you can apply if you are a merchant, or a handful if you can become an affiliate. Now no longer need to be confused with the flow of money in affiliate program.
The important thing is you get to set the option to affiliate programs. No need to wait for tomorrow to start. Do it now. For your success in the next day’s hard work starts today.

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